EU tightening up on regulatory claims - good news for quality science, bad news for the cowboys
Looks like the EU are making it increasingly difficult for products claiming to have health benefits making it to the market.
October 2 was not a good day for many in the functional foods and food supplements business in the European Union as the meaning of life under a highly restrictive health claims regime came more into focus.
All along the value chain, it’s plan B time folks – does your company have plan B? Can you gather the science EFSA requires for a resubmission? If not, you had better shelve those health claim plans.
This is great news for people doing real health science, and even better news for consumers who will no longer be ripped off by products claiming to have health benefits.
A couple of the more well known products that have not made it past the submission process are taurine as an energy booster, and glucosamine and chondroitin for joint health.
This is a real bonus for evidence based research, and is in my mind a great step in the right direction.
Just thinking about all those health food fraudsters whinging and moaning makes me smile.